It started as a routine fraud case: two men charged with wire fraud and conspiracy, accused of bilking more than two dozen women out of roughly $1.3 million. But the details that emerged from the U.S. Attorney’s office in the District of Oregon turned a standard criminal complaint into a viral sensation. Daejon Love, 29, and Taylor Jamie Chan, 31, were arrested August 24 in Boise, Idaho, after the FBI concluded a months-long investigation. Love’s alleged method was audacious—he pretended to be a wide receiver for the San Francisco 49ers, posting images and videos of himself wearing team gear on social media, and creating fake personas on dating apps that portrayed him either as an NFL player or a successful real estate investor. Together with Chan, authorities say, they lured women into fictitious investment schemes, promising returns that never materialized.

When the news broke, the sports world did not treat it with solemnity. Instead, teams and athletes turned the episode into a running joke, a kind of public shaming wrapped in humor. The Los Angeles Chargers led the charge. Linebacker Daiyan Henley posted a selfie on X (formerly Twitter) that mirrored one Love had shared on Instagram—same pose, same smirk—and captioned it: “Believe it or not I’m in the NFL.” The Chargers’ official account reposted it with a simple confirmation: “can confirm.” The response was immediate, with fans piling on with their own edits.

Pittsburgh Steelers defensive tackle Cameron Heyward took it a step further. He used an AI image generator to create a picture of himself and Love standing together in the Steelers’ locker room, with Love wearing a black-and-gold jersey. Heyward’s caption dripped with sarcasm: “Bro... he was JUST at the facility.” The post drew thousands of likes and comments, including from current and former players who played along.

Perhaps the most pointed jab came from within the 49ers organization itself. Leonard Hankerson, the team’s wide receivers coach—the very man who would have been Love’s position coach if he had actually been on the roster—posted a collage on Instagram. The second image was an AI-generated photo of Hankerson standing over Love at a 49ers practice, holding a clipboard and appearing to coach him. Former 49ers wide receiver Kendrick Bourne commented on the post: “Man I knew you was coaching him,” followed by a string of laughing emojis. The post was a clear inside joke, acknowledging the absurdity of the situation.

Even Major League Baseball got involved. The Cleveland Guardians, ahead of their game last Saturday, posted a lineup graphic on X that featured Love’s face in a Guardians uniform. In a reply, the team wrote: “Daejon is locked in.” The reference was unmistakable—a team from a completely different sport was joining the mockery.

For all the public roasting, the San Francisco 49ers’ official channels have remained quiet. No statement, no acknowledgment. But the silence speaks volumes. The team has no reason to dignify the fraud with a response, and the coach’s playful post already covers the ground. The underlying message from the entire sports community is simple: the impersonation was so transparent that it became a joke before anyone could take it seriously.

The case now moves through the federal court system. Love and Chan face charges that could bring years in prison if convicted. But for the moment, the internet is having its fun. The image of a man who pretended to be an NFL star, now immortalized in AI-generated locker room photos and lineup graphics, has become a cautionary tale with a punchline.

As for the jersey with “Love” on the back? It never existed. And the sports world is making sure everyone knows it.